Cognizant's Formula 1 Partnership With Aston Martin Is More Than Just A Sponsorship

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Cognizant, the New Jersey based IT firm, is using Formula 1 to grow across the globe. With more than 40 sponsorship options in sports, the brand chose to work with Aston Martin in a multi-year deal as the team
Cognizant, the New Jersey based IT firm, is using Formula 1 to grow across the globe. With more than 40 sponsorship options in sports, the brand chose to work with Aston Martin in a multi-year deal as the team's title sponsor. The move, just a year and a half later, is already paying off.