Has the Stanley cup hype reached its peak?

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Stanley hype and Samba cringe: Why products fall in and out of style, by Michelle Wiles 🪄📈, Embedded Brand Strategy, Jan, 2024

For the second year in a row, ESPN's Greg Wyshynski is predicting that the Edmonton Oilers will win the Stanley Cup. Last year in October, Wyshynski wrote: “Connor McDavid and Leon Draisaitl

Stanley hype and Samba cringe: Why products fall in and out of style, by Michelle Wiles 🪄📈, Embedded Brand Strategy, Jan, 2024

St. Louis Hockey Fans Are No Longer Singing the Blues - WSJ